We consider a natural front evolution problem the East process on

$\mathbb{Z}^d, d\ge 2,$ a well studied kinetically constrained model for which

the facilitation mechanism is oriented along the coordinate directions, as the

equilibrium density $q$ of the facilitating vertices vanishes. Starting with a

unique unconstrained vertex at the origin, let $S(t)$ consist of those vertices

which became unconstrained within time $t$ and, for an arbitrary positive

direction $\mathbf x,$ let $v_{\max}(\mathbf x),v_{\min}(\mathbf x )$ be the

maximal/minimal velocities at which $S(t)$ grows in that direction. If $\mathbf

x$ is independent of $q$, we prove that $v_{\max}(\mathbf x)= v_{\min}(\mathbf

x)^{(1+o(1))}=\gamma(d) ^{(1+o(1))}$ as $q\to 0$, where $\gamma(d)$ is the

spectral gap of the process on $\mathbb{Z}^d$. We also analyse the case in

which some of the coordinates of $\mathbf x$ vanish as $q\to 0$. In particular,

for $d=2$ we prove that if $\mathbf x$ approaches one of the two coordinate

directions fast enough, then $v_{\max}(\mathbf x)= v_{\min}(\mathbf

x)^{(1+o(1))}=\gamma(1) ^{(1+o(1))}=\gamma(d)^{d(1+o(1))},$ i.e. the growth of

$S(t)$ close to the coordinate directions is dictated by the one dimensional

process. As a result the region $S(t)$ becomes extremely elongated inside

$\mathbb{Z}^d_+$. We also establish mixing time cutoff for the chain in finite

boxes with minimal boundary conditions. A key ingredient of our analysis is the

renormalisation technique of arXiv:1404.7257 to estimate the spectral gap of

the East process. Here we extend this technique to get the main asymptotics of

a suitable principal Dirichlet eigenvalue of the process.